Ahmad El-Sayed Ragab
2 min readJul 14, 2020

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What is apple doing with iOS 14 and why did they design it this way ??

Apple’s iOS 14 has been announced on the 22nd of June 2020 and since then thing have changed a lot.

iOS 14 is supposed to be the best iOS ever released by apple and it is. At the same time it is considered a direct attack at androidOS and is considered as a possible threat for that system as it is trending in the tech world. Apple listened to their customers who wanted to switch from android to apple and gave up that controlled end user experience that they have managed to keep for the last 13 years since the first iPhone was built and therefore the first iOS was released. But why did they give it up after all this time ??

Apple’s sales have been slowly sharing and therefore they ( Apple ) had to look for profit in other regions of the tech world.

So….

Apple has 6 subscription base services all of which produce 90$ in total and that is considerably cheap because Apple makes 1000$ phones 250$ headphones and 2000$ to 6000$ laptops and desktop computers. It’s their devices that made them the flagship of premium tech brands and they deserve it.

Lately, Apple’s been doing thing that change things a bit. Apple wants to permanently borrow some of the androidOS fanbase and emerge them in the Apple ecosystem. Their plan is working quite well.

Every new Apple user is another possibility for another subscription that might earn them 5, 10, 20, 50 or even all 90 $.

That’s why they designed their new iOS 14 this way.

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