Apple might have just Destroyed Epic Games.

Ahmad El-Sayed Ragab
2 min readAug 21, 2020

Written and researched by: Ahmed El-Sayed

Apple’s been making extremely aggressive moves lately; probably the most aggressive moves ever made in the tech world ever since its beginning.

How Apple v Epic started

If you’re not following the latest tech feed, let me tell you the story from the beginning. Epic Games had a 20% discount enabled on their game, Fortnite, and that broke the policy and contracting rules set by Apple. That got all their games kicked off the App Store. Apple is now going after Epic’s app generator Unreal Engine and might even ban it on iOS and macOS permanently. Apple and Epic’s case is still running in court until this moment.

Why would Apple Kick all Epic Games’ games off the App Store

Apple’s Policy and Contracting rules mention that any application that would like to be on the app store, whether on the Mac devices or iOS devices, that Apple has to keep a 30% cut of all subscriptions and in-app purchases; this rule also mentions that the application cannot put any offers on their apps that can keep Apple from getting its cut. This rule has been in the deal since 2009 when Apple first launched the app store.

Why is Apple so powerful

If you are wondering why Apple is so powerful; it is worth ($2,060,000,000,000) $2.06trillion. That is more than 10X the money that the richest man in the world (Jeff Bezos) has and more than 100X the net worth of Epic at $20 Billion. This makes Apple the most valuable company in the world at $2.02 trillion of market cap, with Amazon placing second on the chart at $1.65 trillion of market cap. Apple is Financially and legally powerful enough to lead the entire tech industry.

What to expect in the next few days

Apple’s stance is very surdy in front of the judges. The Lawyers suspect that apple will win the case but who knows what will happen in the future.

All data collected is from available stock markets.

--

--